BMA | NYC :: CBC Professional Development

CBC Professional Development

At BMA/NYC, we're fiercely committed to the professional development of our members and colleagues. It's our only reason for existing. As part of our ongoing efforts to provide the best, we support The Certified Business Communicator (CBC) program. This is a distinguished title that has been given to less than 4,000 professionals in the country in the last 25 years. In fact, BMA is the only association that offers a professional certification program specific to business-to-business marketing.

The CBC program is administered through the national BMA office and it signals your commitment and competence in your field of specialty. If you're interested in earning this lofty distinction, see the details in this section of the website, or contact Rick Kean at the national BMA office. (e-mail LINK)

CBC Program Goals

The Certified Business Communicator program is sponsored by BMA as an industry service. Certification is available both to members of the Association, and to non-members. The program's objectives are:

1. To establish and maintain a uniform standard of professional competence in the field of business marketing communications.

2. To recognize those communications practitioners who successfully meet the education, experience, knowledge and professional conduct requirements of the CBC program.

3. To encourage continuing education and professional development among business marketing communicators.

Eligibility Requirements

To qualify for CBC designation, you must meet the following requirements:

* Have a combined total of eight years experience related to the field of business marketing communications. As many as four years of college education, in any subject area, may be substituted for an equivalent amount of work experience.

* Provide two professional references verifying your experience/qualifications.

* Pledge in writing to adhere to the BMA Code of Ethics.

* Achieve a passing score (180 or higher) on the CBC examination.

Why become a Certified Business Communicator?

You're in the marketing world. As a marketer, or agency executive, or media professional or service provider, you're constantly facing the business challenges that are presented to you on a daily basis: identity, differentiation, impact. As you compete in New York City, the toughest arena in the world, you need every competitive advantage you can own. A CBC designation alerts your colleagues and clients of:

* a proven testament of your skill, knowledge, level of commitment and real-world experience.

* your commitment to the rigorous BMA ethical standards

* a level of unsurpassed knowledge as a business communicator

* a tangible indication of your belief in professional growth and continued education

To Become a CBC

Visit the national BMA website (LINK: www.marketing.org) and click on CBC Certification. There, you can request an application and find out even more about this prestigious program. The site also has instructions, test sites, study guides and a list of CBC professionals. You'll also find a list of chapters that offer seminars to assist you in your preparation.