National Events
BMA Events and gatherings are occurring all over the country.
Click here for updates on conferences, calls for entries, and social
functions.
UNLearn: The BMA 2009 Annual Conference
B-to-B marketing is drastically changing, but are you changing with it?
Let the BMA 2009 Annual Conference help.
On June 10-12, the best minds in B-to-B marketing will gather for three days of learning, relearning and UNlearning.
Sessions will focus on newer, better, smarter and faster ways to get the job done.
Keynote Speakers
- Kendall Collins, CMO, Salesforce.com
- Patrick Crane, VP of Marketing, LinkedIn
- Scott Davis, GM, Prophet, author of The Shift
- Tom Haas, CMO, Siemens Corporation
- Mark Mitten, Chief Brand Officer, Chicago 2016
- Ralph Oliva, executive director, Institute for the Study of Business Markets
- Joe Pine, author of The Experience Economy and Authenticity
- Matt Preschern, VP of Marketing, IBM
- Al and Laura Ries, co-authors of War in the Boardroom
- David Meerman Scott, author, The New Rules of Marketing & PR
- Al Saltiel, VP of Marketing, Navistar
- Sam Sebastian, Director, Local and B2B Markets, Google
- Andy Sernovitz, author, Word of Mouth Marketing
Breakout Session Topics
- Best practices in b-to-b market research and competitive intelligence
- Business process improvement for corporate marketing departments
- Building online b-to-b communities
- Best practices in corporate and b-to-b blogging
- Best practices in b-to-b email marketing
- How b-to-b marketers can use LinkedIn
- Incorporating sustainability into b-to-b marketing
- Managing b-to-b marketing and pricing in a down economy
- Measuring b-to-b marketing ROI
- Creating online and virtual b-to-b events
- Social media applications for b-to-b marketers
- Building better b-to-b Web presences
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