Please join IDC for the 2007 Sales and Marketing Effectiveness Summit.

TO VIEW THE SUMMIT WEBSITE, PLEASE CLICK HERE.

This one-day interactive conference offers best practice case studies to help sales and marketing executives learn how to prioritize and improve process and productivity through better alignment in goals, planning, budgeting and execution.  You will leave the event well equipped to achieve a primary goal of all sales and marketing teams – to dramatically increase the rate at which you acquire new and retain current customers.

Special Registration Offer - $295 Rate
The Business Marketing Association of New York is proud to be an association partner and has arranged with IDC to offer you a special $295 rate – a $600 discount. To register, please go to: www.idc.com/execforum07/offer  and follow the instructions.  Be sure to refer to code “BMANY”

Learn from experts and your peers from these organizations:
AT&T, Avnet, Cardinal Health, Cisco Systems, Dow Corning Corporation, FedEX, IDC, JPMorgan Chase, Kodak, LogLogic, SAVO Group, Siemens Medical Solutions, Xerox and more!

This year’s exciting new content will ensure that attendees learn how to:

  1. Create a common mission between Marketing and Sales
  2. Identify and serve your most promising prospects and customers for greatest ROI
  3. Create a consistent customer experience and drive customer-centric thinking throughout the organization
  4. Integrate the sales process and pipeline with the core marketing process thus accelerating sales and improving close rates
  5. Enable your sales organization to clearly articulate the value and differentiation of your product or solution
  6. Utilize Business Intelligence to improve sales performance
  7. Effectively use new tools and techniques for Marketing Operations, Planning and Measurement

To preview all that the event has to offer, please go to: www.idc.com/smesummit07

On behalf of IDC, we look forward to seeing you in New York.