Integrated Marketing Communications Panel sponsored by FORBES.net.

January 29, 2009 at 4pm at the Forbes Galleries, 60 Fifth Avenue (Between 12 and 13th streets)

4:00 PM to 5:00 PM Research Presentation and roundtable
5:00 to 7:00 Networking cocktail reception

Topic: Integrated Marketing Communication: Managing Marketing Resource Allocation in a Multi-Media world

Research Presentation from Jennifer Lacks Kaplan, Partner Monitor Group, followed by roundtable discussion moderated by BtoB Magazine Senior Reporter, Carol Krol. Roundtable Participants:

• Jennifer Lacks Kaplan, Partner Monitor Group
• James Speros, Senior Vice President and CMO, Marsh & McLennan Companies
• Jane Lauterback, Sr. V.P., Director of Marketing, Doremus

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